Appointment of Jean-François Koeune

Market Region Manager Benelux

I am pleased to announce that Jean-François Koeune will join ASSA ABLOY as Market Region Manager Benelux, with effect from 1st February 2019, reporting directly to me. Jean-François will be based in Belgium, but will travel extensively throughout the Benelux region in the fulfilment of his duties. He will also be a member of the EMEA Management Team.

As MRM Benelux, Jean-François’s priority will be to engage and lead the entire Benelux team with the objective of driving increased profitable sales through accelerated product and market development, ensuring there are high levels of operational performance to support these growth ambitions.

Jean-François joins us from Grohe, the Global leading brand for bathroom solutions and kitchen fittings, where he was General Manager for Belgium & Luxemburg, having full Profit and Loss responsibility. At Grohe he completed a business turnaround, including new trade and pricing terms, with a strong focus on innovation. Prior to this he was the Business Marketing Director for AEG EMEA, where he repositioned the strategic brand across the region, with a focus on 12 core markets including a full product portfolio relaunch from product generation to the commercial launch. He also worked as the National Sales Director for Siemens in Belgium, leading the sales team to achieve the undisputed N°1 position across channels and categories in the region.

Jean-François is a native French speaker and is also fluent in Dutch and English. He holds Masters Degrees in Marketing, General Management and Economics, achieved at ICHEC, Brussels, ISC Saint-Louis, Brussels and The Catholic University of Mons (FUCAM) respectively. He is also a qualified pilot.

John Ward will leave the business on the 31st December 2018 and I would like to take this opportunity to thank him for his dedication and contribution to ASSA ABLOY over the past 14 years. In the interim, until Jean-François starts in the role, Patrick Osterholt, CFO Benelux will act as Interim MRM Benelux.

Please join me in welcoming Jean-François to the EMEA Management Team and wish him every success in the role.

Neil Vann
Executive Vice President and Head of EMEA